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Creative Industries Pop-Up Festival


UCM - Arts Council - Department for Enterprise - SOFA


50 Pop-Up Events - 2-Month Engagement Campaign

Immersive pop-up programme features 50-event to raise awareness of creative sector.

In partnership with the Department of Art, Design and Media from educational body UCM, the team from Revel created and launched “MakeMarket: A Creative Industries Takeover”. This unique pop-up was conceived in response to a vacant building and as a vehicle to promote the creative industries. With two months to occupy the space, a limited budget provided through funding, and a tight lead in time, we were challenged with delivering an engaging, spontaneous event programme that would capture public imagination and challenge perceptions. To launch, we produced a strong project identity based around the building’s original function as a Victorian Market Hall, referencing the heritage of the space and ideas about creating and generating commerce. The logo alluded to a block stamp, which again referenced the act of making, and the use of a corrugated background gave the brand an impermanent and urban feel. Working with partners – including the Arts Council – and creative professionals across our network, we put in place a diverse programme of 50 pop-up events, with wide appeal to reflect the many different facets of the creative industries. Programme highlights including a take from V&A Savage Beauty curator Kate Bethune, discussion with Erika Rushton from Baltic Creative; interactive fashion focus, architecture workshops and display, digital animation sessions, performing arts and pop-up pottery studio. Given MakeMarket’s temporary nature and timing, engaging audience numbers was core to the challenge of the project. Attendance was driven by an intensive social media and PR campaign, which was successful both in generating buzz about the initiative, as well as raising profile of creative industries in general.

“It was a delight to work with Revel on the Creative Industries project. They were highly professional and extremely pleasant to work with. Together we were able to develop an imaginative, trail-blazing project that brought together a wide range of creatives. Their team has very good contacts, which enabled us to enrich the project, extending contacts, networks and skills.”