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Launch Campaign for Destination Hotel


South Sands Boutique Hotel & Beachside Restaurant - Travel sector strategic partners - Brand Partners inc. Ferrari, Sunseeker, Billecart-Salmon, Molton Brown


18 month launch activity - In-House Magazine - Residential Cookery Schools - Hosted Food & Wine Events - Luxury Hospitality Packages - Hosted Press Visits

High profile marketing, PR and event campaign for sought-after destination hotel and restaurant.

Following an impressive restoration project, South Sands Boutique Hotel & Beachside Restaurant commissioned Sam as an in-house and onsite lead project manager to oversee a launch marketing campaign. As one of the most prestigious locations in Salcombe, South Devon, it was paramount that the new brand and campaign activity reflected the South Sands name and ethos, which is synonymous with quality and the best in design, location and hospitality. A full schedule of events, marketing and PR to drive brand, coverage and customer engagement was launched, working closely with the in-house team to ensure marketing activities and engagement were in-line with accommodation and dining revenue targets. Sam collaborated with a specialist luxury travel PR in London to ensure a steady flow of national journalists through the hotel and restaurant doors, resulting in an impressive line-up of national coverage. A full suite of lifestyle photography and branded materials including the in-house South Sands Magazine were developed. Highlights of the event and partnership campaign including exclusive hospitality events with the likes of Sunseeker and Ferrari. A series of special menus and residential courses created and hosted by well-known chefs and food & wine ambassadors to the region, also featured prominently.

“Sam joined the South Sands for the launch of our new, flagship hotel and restaurant. During this time she worked closely with our in-house team, developing revenue channels, marketing and profile for our stunning new venue.

She recommended and launched our in-house magazine, successfully producing beautiful editorial and an impressive number of advertisers. She also organised a number of events and customer packages, collaborating with our regional partners, food and drink experts. We were extremely pleased with the results she brought to the launch.”