Three-year event, investor and partner campaign for growing SaaS platform.
Innovative SaaS tech start-up, formerly the MoBank Group, recognised a need to develop its marketing strategy as it grew from a niche start-up to public company providing cutting-edge mobile banking apps and mCommerce solutions. With a requirement to reach a broad audience – including top retail brands, investors, payment partners and press – the objectives were far-reaching.
Sam designed and delivered a three-year event campaign that would support the group in its investment journey from start-up to IPO. A series of well-attended product launches and receptions for investors, partners and media were hosted in stylish spaces around London. Careful guest list management and the perfect balance of networking, content and hospitality were key to the success of these events. A full PR campaign provided exposure in national investor and vertical press.
The brand also took centre stage at a line-up of industry expos, conferences and seminars, positioning the group strategically alongside competitors, corporate partners, buyers and new talent in the tech space. Sponsorship opportunities were identified and negotiated ensuring the best brand presence, lead generation and return on investment for the client. Speaker engagements and panel invitations were secured for founders and key representatives, positioning the team and brand strongly.
Each of these elements supported the group through three crucial funding rounds, their annual reporting and IPO.